In the marketing industry, online lead generation is the initiation of consumer interest or inquiries into a branding, products, or services of a company. It happens when a person or a potential client has shown interest in your company’s product or service. The leads can be made for purposes such as e-newsletter list acquisition, list building, or for sales leads.

You can attract more leads through your website. Not having one will make it extra challenging for you to have online lead generation. Your website will be the best platform for all of your future online marketing campaign and other lead generation activities. With your website being the central hub, it’s up to your marketing department to employ online marketing strategies to drive qualified traffic into your website.

Once you have already acquired enough into your website, the next step will be for you to turn those website visitors