Build Customer Loyalty With Better Communication

A customer comes into your brick-and-mortar or online store. They purchase a product and receive it. It’s the core of every business, but if you only focus on that one sale you are missing out on creating a customer for life. Focus on improving your business communication with clients to turn them into brand loyalists and partners in sales.

After a Sale

Your business needs a system in place which allows you to gather information about a customer right at the point of sale. Even if you collect only a name and email address you are on your way to personalizing your interaction with that customer. That small amount of information will allow you to ask them for the best way to contact them in the future and how they prefer to be addressed, but most importantly it allows you to ask for feedback. By asking customers to leave reviews …