Digital technologies have significantly changed the methods of business management, as structural units of business have become a part of united info systems. In this case, obligatory automation is an additional impulse for business process management.
Digital transformation can provide new opportunities and competitive advantages for business. However, it requires changing the methods of managing business processes, which integrate human, and information resources. Special information technologies can maintain processes of creation of management system. One should choose different means of managing these processes taking their specifics into account.
Automation of business processes is a high-priority issue for any company. As a rule, many companies start with deployment of CRM systems. Then, in process of growth CRM is supplemented with an ERP system, and upon reaching the highest position in the market, companies choose BPM software.
Internal business process management
It is natural for companies to have a large number of departments and units that in the course of time can be divided, restructured, etc. Lack of coordination between units can damage the effectiveness of a business and cause information loss. Optimization and automation of internal business processes is a solution to this issue.
Administrative business processes affect coordination of personnel’s work from the inside. Automation of these processes allows increasing productivity, improving communication between personnel of each unit and making all processes more transparent.
ERP (Enterprise Resource Planning) systems are used for internal business process management.
ERP systems assist in integrating divisions and functions of a company into united information field. That allows personnel to share information, work with united database and distribute tasks.
Deep analysis of business processes
In contrary with ERP, BPM (Business Process Management) software solves objectives of a higher strategic level. BPM system is required when you intend to have your non-trivial business processes accelerated and standardized. These systems allows creating and bringing each process into operation rapidly due to integration of the environments of process designing, implementation and monitoring.
Producers of BPM software constantly upgrade their systems and add new features to their products. For example, bpm’online system allows managing adaptive processes. The software uses DCM (Dynamic Case Management) technology to allow managing processes, whose objectives are only defined during implementation progress and depend upon different factors. Moreover, the technology allows automating unstructured processes.
Building relationships with clients
If you fail to keep in mind all of the agreements with the current clients, CRM (Customer Relationship Management) system is what your company needs.
Nowadays, various companies, regardless of their size, need these systems. The software has distinctive relevance in online commerce. Many companies consider CRM to be the means of clients’ database management system. It is the system that allows building relationships with customers. In addition to leading customers through sales funnel, it also provides participation of clients’ database in triggered mailing, e-mail marketing, events and loyalty programs.
CRM system is a powerful means of attracting and holding clients.