In the marketing industry, online lead generation is the initiation of consumer interest or inquiries into a branding, products, or services of a company. It happens when a person or a potential client has shown interest in your company’s product or service. The leads can be made for purposes such as e-newsletter list acquisition, list building, or for sales leads.

You can attract more leads through your website. Not having one will make it extra challenging for you to have online lead generation. Your website will be the best platform for all of your future online marketing campaign and other lead generation activities. With your website being the central hub, it’s up to your marketing department to employ online marketing strategies to drive qualified traffic into your website.

Once you have already acquired enough into your website, the next step will be for you to turn those website visitors into leads. This next process is also known as converting. It happens when you convert an organic website into a lead you can follow up with. Through your website, you can convert a visitor into a lead by getting him or her to give your contact information through a form. It should include their name, contact details, and email ad so its easier for you to reach out to them. Eventually, this will help you improve your conversion rate.

If you want to know how your website traffic can increase, you can do the following steps:

Blogging — Blogging allows you to have a platform where you can engage your existing and potential audience. It is updated frequently so you can continuously engage your audience. Whether you are maintaining a travel blog in which the writer shares adventures in backpacking, hotel reviews, or a mom providing insightful details on how to work from home, blogs have new post added several times a week. You can engage with your audience by replying to their comments or questions. It is also advisable to engage with other bloggers like you who write on subjects similar. You also need to certain target keywords that are relevant to your niche as it can help your website rank in search engines for such keywords. To further maximize the use of your blog posts, you can also share it to your business’ or personal social media pages.

Search Engine Optimization or SEO — By optimizing your website, you will be able to make sure that your website’s technical aspects also help you build a better website. This is to make it easier for search engines like Google or Bing to crawl each of your pages. SEO can improve the overall usability of your website for your users. If you find these too technical, this will be the best time to ask to ask help from the professionals.

Social Media Marketing — instead of just simply sharing your blog posts on your social media site, you can use social media marketing to further maximize the use of the content. You can participate in conversations your customers are already having on various social media platforms like Facebook, LinkedIn, and Twitter. This will certainly help drive those social media users or your personal contacts back to your website.

Email Marketing — another way you can send helpful, informative content online is via email marketing. By sending emails to a qualified contact list, it will drive those people to visit your website and learn more about your business. You can share them your new blog post or update them with your new social media account.

Find our more information about how online lead generation can help your business by getting in touch with IMPACT! Brand Communications. Check out their website to learn more about their services.