So, you’ve made the sale. You may think your business goal has been achieved and there’s nothing left to do, right? This couldn’t be further from the truth. If you’ve made a sale, you have accomplished something, but your work is not done. You must follow up on the sale to ensure customer satisfaction. Doing so will increase the chances they’ll come back for another sale.

One of the best and easiest tools to use to ensure client satisfaction is the Internet. Particularly, social media profiles are free, easy to use, and great for customer communication. For example, if restaurant owner Brad Wilde Phoenix uses his Facebook to field customer complaints, he has the ability to offer solutions and stop the customers from spreading negative feedback. If Brad Wilde Phoenix doesn’t utilize Facebook, he runs the risk of the customers sharing their negative experiences with their entire social circle, which …